If the opening is anything like Brisbane or Melbourne, expect to see people camped out before the opening, and long, loooooong lines come opening day. Sephora has been a leading beauty authority since 1970, thanks to its unrivalled collection of quality brands and skincare expertise. Brisbane is in a frenzy as Sephora Australia announces the opening of its store in Westfield Chermside on April 6. The brand is pleased to announce the official launch of its inaugural Australian flagship store, which will open at Westfield Sydney, located on Pitt St Mall on Friday, December 5. Sephora will also have brand ambassadors on site giving out free kits including Sephora mirrors and sunglasses. Those returning from trips overseas laden with bags stuffed with beauty products, be prepared to gloat no more. They also share makeup application techniques and advice on how to help consumers get the most out of their purchase.
Sephora has given Myer and David Jones the cold shoulder, preferring instead to depend on their international reputation to enter Australia's cosmetics and beauty industry independently. North-side Sephora devotees in Sydney will soon be able to shop over 100 cosmetic brands in the new Westfield Warringah store including exclusive lines from Marc Jacobs, Givenchy and Sephora Collection. Long queues of make-up fanatics are expected on the opening date, similar to the Sephora store opening in Sydney and Gold Coast. Customers can get to try free samples provided by the store to help them see which make-up brands work best for them. The that the announcement has sent a ripple through department stores David Jones and Myer, for which beauty and cosmetic sales count for 15-20 per cent of business.
Music, entertainment, giveaways and more will ensure the committed customers will discover that a Sephora queue is quite unlike any other! Here's hoping that Sephora's arrival will bring more competitive pricing into the cosmetics and beauty industry as well. Sephora continues its rapid expansion across the country with a seventh Australian store opening at Westfield Warringah Mall in Sydney this November. To build up the anticipation of the launch Sephora will install a giant alarm clock out the store front that will be counting down to the offical launch starting Thursday 27 November. A store is opening in Brisbane this year. They are there to give unbiased professional advice on the best products for every skin type. Through this loyalty program, customers receive early access to new products, exclusive gifts and information, event invitations, and all-access passes to personalised beauty services.
The new addition is the third in the country and will join over 2,000 Sephora stores around the world, which are known for their exclusive beauty products and selection of well-known prestige brands. Opening day is expected to be a blast, with freebies, treats and balloons all around. Libby Amelia, country manager of Sephora Australia, is thrilled about the opening. Sephora also delights customers with free samples and gift cards that come with every purchase. The announcement arrives in the wake of other international retailers , and more recently , and making the move to open outlets in Australia, citing a huge market here. The keenest Sephora customers are expected to line up days ahead of the official opening. But Sephora know how to throw a party so customers can also expect them to put on a pretty big show when the doors finally do open.
The expansion is the latest in what is hoped to be a nation-wide growth, with the company revealing plans to open stores in cities outside of Sydney and Melbourne. It has today been announced that the world's largest beauty retailer, Sephora, founded in Paris in 1970, will open its first Australian stand-alone store in Australia in Sydney in 2015. Sephora saw long queues and more than 700 people camping out when it opened its doors in Gold Coast. Customers can get giveaways and discounts by following Sephora on , and. The final countdown will see a giant alarm clock installed on the store front on Thursday 27 November, counting down the week before doors finally open to welcome the very first customers in the country. They let customers sample different brands for a particular product or find the right colours to match their skin tone.
Erina Fair centre manager Stephen Ross said staff were thrilled to have Sephora open on the Coast. Words by Maddie Vlismas Image by Sephora. Copyright c 2015 Jed Watson. Just like any typical Sephora store, the Westfield store will offer make-up application and mapping services to guide customers as they look for beauty products. Aside from its impressive product line, Sephora has a team of product consultants who are knowledgeable in skin physiology, as well as in the art of applying makeup and the science of fragrances. Sephora Australia Country Manager Libby Amelia said the company had been inundated with messages for a western Sydney store. Copyright c 2015 Jed Watson.
Based on code that is Copyright 2013-2015, Facebook, Inc. Unfortunately, Brisbane has been known to draw the short straw behind Sydney and Melbourne during the recent boom of luxury stores joining the Australian market. Sephora opened its first Australian store in December 2015 and is continuing to expand throughout the country over the coming years. The new store will see a range of new products enter the market, including , , Boscia, and. In addition to its own label, Sephora carries a huge number of classic and emerging brands across a wide range of product categories for both men and women, including makeup, skincare, hair care, bath and body, fragrance, beauty tools, and gifts. The company has 1900 stores in 29 countries worldwide, with more than 200 stores across the Asia Pacific region including Australia, China, Singapore, Malaysia, Thailand, Indonesia and India. On the morning of the launch day several fun activities will take place including music, entertainment, giveaways and until midday when the store officially opens.
Based on code that is Copyright 2013-2015, Facebook, Inc. Our prayers have finally been answered. Presumably Australia's stores will offer the Beauty Insiders Club, offering such perks as a free gift on your birthday. Launch day festivities will commence at 8am on Friday 5 December. No matter the skin type or style preference, there is always something for everyone. Based on code that is Copyright 2013-2015, Facebook, Inc.
The organised site makes it easy to browse items by brand or product category. For more information on the launch of Sephora Australia follow sephoraaus on Facebook, Twitter, Pinterest and Instagram. Finally — at exactly midday — the countdown clock will hit zero, celebrations will begin and doors to the inaugural Sephora Australia store will open for the very first time. At Sephora, customers get only the best cosmetics, fragrances, and skincare products for their specific budgets and beauty needs. Copyright c 2015 Jed Watson. This is discouraged and will be removed in upcoming major release. .
The Sephora store will also have its Beauty Studio, offering customers one-on-one expert beauty services. Based on code that is Copyright 2013-2015, Facebook, Inc. Sephora is well known for customer service. According to the Daily Telegraph, about 500 people lined up for the cosmetics giant to open its doors for the first time, with some arriving as early as 2am that morning. Sephora's unique, open-selling environment features an ever-increasing amount of colour and emerging brands across a broad range of product catagories including skincare, colour, fragrance, body, smilecare, and haircare, in addition to Sephora's own private label. Today, Sephora is not only the leading chain of perfume and cosmetics stores in France, but also a powerful beauty presence in countries around the world. Sales clerks are well-trained to provide products specific to customers' needs, skilled in skin-types and application techniques, and they are generous with samples.